Our story
It all begins with as a passion.
What began as a passion for great coffee quickly evolved into a mission — to import directly from our trusted Ethiopian farms, starting with the vibrant Sidamo region.
We work closely with producers on the ground to ensure our beans arrive fresh, fairly sourced, and full of flavour.
Aroma Coffees is more than a business. It’s a cultural bridge, a tribute to origin, and a promise to bring you coffee with purpose.
We invite you to join us on this journey — where every bean tells a story worth sharing.
Why Ethiopian Coffee?
Ethiopia isn’t just a coffee-producing country — it’s the birthplace of coffee itself. With centuries of cultivation and tradition behind every harvest, Ethiopian coffee is known around the world for its exceptional quality, distinct flavour, and cultural significance.
Unique Flavour Profiles
Ethiopian coffees, especially from Sidama, are renowned for their vibrant, complex notes — often fruity, floral, tea-like, and delicately sweet. The diversity in taste comes from Ethiopia’s heirloom varietals and microclimates, offering flavours you simply can’t replicate anywhere else.
Ideal Growing Conditions
Sidama sits at high altitudes ranging from 1,500 to over 2,200 meters above sea level, creating the perfect environment for slow bean maturation and rich flavour development. The region’s volcanic soil, ample rainfall, and natural shade support healthy, nutrient-rich cherries.
Traditional Processing Methods
Most Sidama coffees are washed (wet-processed) using time-honoured techniques passed down through generations. This method brings clarity and brightness to the cup, highlighting the bean's natural characteristics — from jasmine-like florals to citrus and stone fruit undertones.
Global Reputation
Sidama is one of Ethiopia’s most famous coffee-growing regions, recognized with a protected Geographical Indication (GI). Specialty roasters and buyers across the world seek out Sidama coffee for its traceability, cup quality, and consistency.